UX and UI are two different skills. And while working as Quality Analyst, heartily focusing on use case scenarios I felt that there is really a need for everyone to learn/understand about user experience.
User Experience is not a skill to be considered by specific people, even the founders, developers, testers, everyone should understand the UX design. If they can’t get perfect at least they should get good at it.
MY OBSERVATIONS ABOUT USER EXPERIENCE:
PEOPLE DON’T READ
In my recent project, I noticed there is so much content to read on every page of an application. More content should be part of blogs to provide value, about what are you doing, why are you doing, and how it can help people.
Nobody loves to read long details. Keep it short. And just give the design in such a way that it can be understood from design.
IT’S BETTER TO HAVE MORE PAGES THAN ONE
I have seen projects which are loaded with functionalities on a single screen with too much data/content. It’s always better to add more pages in a hierarchical approach. 10 pages with fewer functionalities and easy understanding are much better than 1-page. For example: If a particular notification/information is not required to be seen today than add that functionality in such a way that dashboard can be scheduled or an option should be given to the user to schedule their dashboard as per the day.
THINK USER IS LIKE A LAZY PERSON AND A SCARED CREATURE.
Why I’m saying this because lazy people will always love to see and do everything in an easy way. They just can’t cope up with the complexities. And to make their life easy they are ready to spend some hard time bringing solutions for easy future. And I think day by day we are getting lazy.
A scared creature because some people if anything happens wrong get too scared. And start behaving like zombies, asking for help immediately. They don’t even take the next step or read any instructions, they just need customer support or some service. And most of these people are buyers. So it’s better to guide them in a simple way at each step. We have to understand the correlation between design and feedback.
Gen Z LOVES EVERYTHING PERFECT
One more thing I have noticed these days is that people are more indulged in technology and are using applications on a daily basis. They want to see every other app to be perfect. They use so many applications on a daily basis that it subconsciously makes them compare features of one application with another. Consider it like running a store in competition with another store which invests heavily in their shop. Similarly, there are thousands of android applications, ios applications these days, these Gen Z will come to your application but if they don’t get everything properly in a perfect way and find it easy to use they will immediately go away.
Also, this generation can even pay more for easy and perfect things.
I hope many people can relate to my observations and can share their thoughts. If anything you would love to counter-attack which can help me to learn something new, you are welcomed with an open heart.